Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Discussion Question Chapter 11

Discussion Question Chapter 11

Q Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length. Part 1: Pricing Strategy Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following: • How sensitive are your customers to changes in price? • What revenue do you need to break even and achieve profitability? • What does the price say about your product in terms of value, quality, prestige, etc.? Part 2: Respond to Classmates’ Posts After you have created your own post by Wednesday, look over the discussion forum posts of your classmates and respond to at least two of them. Part 3: Incorporate Feedback Review the feedback you receive from your classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.

View Related Questions

Solution Preview

Customers are very sensitive to the price of products and the changes that occur in prices. In many situations, customers are left with different options of product, most likely with different price tags. Some of the ways to influence customers’ choice of product with price change are anchor effect and number 9 price effect. Customers get fascinated by the products, but they find it difficult to make payment and/or would prefer a price cut. These two methods have a psychological effect on the customers, which makes them feel they paid less or went for the better alternative